Kevin Hourigan, President & CEO“Nothing is a better compliment than a referral from an existing client, and because of our quality of service, we keep on getting a lot of those compliments,” says Kevin Hourigan, the President and CEO of Bayshore Solutions. There is a sense of pride in his statement, and rightly so. Bayshore Solutions has consistently shown for the last 23 years, that innovative digital experiences and strategies do create an everlasting impact on the audience. Being a leading digital marketing and website agency, Bayshore Solutions has expertise in creating awards-winning websites, strategic marketing campaigns and delivering integrated solutions that drive real results. The company has been a constant force behind its clients, in strengthening their standard or e-commerce business with web development, digital marketing, creative services, brand storytelling, analytics and measurement, and cloud-based hosting.
With a vision to continue being a top end-to-end digital agency, Bayshore Solutions has been evolving as per the market demands and addressing the various challenges faced by its clients effectively. In the data-driven era, with an increase in IT security breaches and recent technology trends— industry standards are complicated—compliance directives have become more arduous. The company has gained strong market traction from the financial services institutions in recent years due to the increased importance of website accessibility and compliance requirements. Financial institutions find it challenging to maintain compliance due to lack of resources and expertise, making determining the right regulations for their business, a tedious task. Even the legal precedent is changing, and the Americans with Disabilities Act (ADA) compliance-related lawsuits are quite diverse. ADA compliance is not a set-it-and-forget-it thing, as compliance standards keep on evolving with the institution’s website, and staying within its guidelines is mandatory for all website contributors. Bayshore Solutions is committed to assisting the financial services institutions on their websites in tackling these challenges from the compliance, security, and content perspective. “A lot of websites look great and function well, but the organizations that are designing them don’t have the core competency to understand the security aspect in hosting requirements and the platform requirements necessary to create a compliant website.
The websites may look good from the outside but are inherent with risk on the inside from compliance and security perspective
The websites may look good from the outside but are an inherent risk on the inside from a compliance and security perspective,” explains Hourigan.
Whether it is the lack of comfort around being on the cloud and concerns about the accessibility of their data or the doubt about the risk associated with the non-U.S. based datacenter infrastructures, Bayshore Solutions addresses all issues successfully. The company creates a workflow that allows content writers and the authors to develop contentthat addresses the constant compliance requirement that institutions have to live by from a content perspective. The company’s specialized, cross-functional teams create an audit trail of all of their interaction with the marketers and legal departments during their review of the content before publishing on the website. In case of an audit, this process allows institutions to produce a report quickly, that shows the workflow is in compliance with all content initiations through deployment.
Bayshore Solutions’ credibility as a top-tier website development company is its key differentiator, making it a perfect combination of accessibility, security, integration, administration, and technical ability. The company’s proven, and evolving methodology and results have been recognized consistently by major industry associations. Bayshore Solutions plans to enhance its capabilities by adding more tools under its belt through different content management systems, marketing automation platforms, and hosting environments. It would give financial institutions more flexibility and capability without putting them in a vulnerable spot regarding their compliance.