Good Money is the first digital banking platform to be owned by its customers, featuring best in class online banking services while directing 50% of the platform’s profits to causes that help people and planet. “We are creating a banking solution to add value to our customers’ lives, rather than treating our customers, as traditional ‘big banks’ often do, as endless revenue streams,” said Mr. Udupi, “We won’t charge account maintenance fees or overdraft charges, and will empower our users through gamified budgeting tools and products to help them get out of debt.”
With Good Money, we are turning extractive capitalism to regenerative capitalism
The CTO says that as Good Money owners spread the word, and more people join and use the platform, the value of company increases and in turn each user’s ownership stake becomes more valuable. “As our value goes up, we have the power to shift the balance of the financial system and use it for good,” notes Udupi. Additional financial perks like no overdraft or ATM fees at 35,000 locations across the U.S. are certain to appeal to 71% of millennials who don't trust Big Banks. “By empowering our users with a broad range of opportunities to earn ownership, we will realign incentives in a unique way that both creates wealth for our users while simultaneously growing our platform,” remarks Udupi.
Moreover, whenever Good Money earns a profit, fifty percent will fund impact projects focused on helping people and planet, by addressing social and environmental injustices. “With Good Money, we are turning extractive capitalism to regenerative capitalism,” mentions Udupi.
Behind the revolutionary idea of Good Money are Gunnar Lovelace, Poornaprajna Udupi, Mike Zhang Andrew Masanto, Bear Kittay and Katiyana Kittay. Each have worked at the intersection of business and social change, and driven millions of users to past projects. “We have assembled an incredible team, every member has experience architecting resonant brands that scale extremely quickly while doing good,” notes Udupi. He states that since Good Money’s platform is in the development stage, “we are looking for technologists who are masters in their respective crafts, who want to leverage their expertise to build a transformative product that will leave a lasting legacy for generations to come by safeguarding the beautiful planet we've inherited.”
While Good Money is working on perfecting its platform and rolling it out, for now, anyone can sign up to be on the waitlist to get early access. It will go live in early 2020 with the aim to benefit as many as possible.